This is SUCH A RELEVANT video. I now work for an organisation where we need to target specific people to the cause of digital accessibility for the disabled. My director and I scratch our heads on how to mobilise support and interest from government departments, policy advocates and researchers, educationists and technology groups. Each one of them have different approaches to the cause and operate in diverse environments. Making specific plans for your target audience is also a point to note, as well as getting feedback from them on how better to approach them :-) Great work guys!